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They concentrated on recording in the first half of 1995 and after creating many demos, they held the Pleasure '95 BUZZ stadium tour with 12 shows in 7 cities. Their eighth album, Loose, was released on November 22. Loose was concentrated on the original concept of a two-man band. While combining rock with pop sounds, this album is well balanced with a variety of sounds. This album sold over 3 million copies, marking it as the best seller for B'z thus far.

The B'z LIVE-GYM '96 spirit loose tour, started on March 15, 1996 and held 44 performances in 21 locations. The show opened featuring a short B'z action movie, shot in Los Angeles. A short while afterwards, B'z made another mini album, their third, titled Friends II and released it on November 25. This record displayed more of an adult oriented rock.

On January 29, 1997, Koshi's first solo album, Magma, was released. He had been recording the album since the previous year, writing all the music and lyrics. This record, which topped the charts, shows another side of him, different from that of Koshi of B'z. In March, the dome tour Pleasure '97 FIREBALL, consisted of 9 performances in 5 locations. Tickets for each dome, which have a capacity of about 30 to 50 thousand people each, were all sold out, these dome shows, which included Tokyo (3 nights), Nagoya, Osaka, Fukuoka, and Maebashi, all were very successful. On November 19, their ninth full album, and Survive seemed to show, yet again, another new direction in sound and style.

B'z played showcases in concert halls in Akita, Hakodate, Kouchi, Shiga, and Nagasaki, before plunging into the main tour. B'z LIVE-GYM '98 SURVIVE started on January 24, 1998. On May 20, B'z released their first official best-of album, B'z The Best Pleasure, which also marks their 10th year since debuting. Every song included in this album was a huge hit, and was highly acclaimed and its first shipment had sold more copies than any other Japanese artist in history. On June 6, the SURVIVE tour had successfully ended.